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Automations

Write it once, it sends itself.

Your welcome sequence starts the moment someone signs up, the next emails go out at the intervals you plan, and tags are added automatically. You set up the workflow once, and heyhey takes care of the rest.

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No commission. No card required. No commitment.

Starts without you

A list sign-up, a new tag, a lead magnet download or a purchase starts the workflow automatically.

You set the pace

Set the gaps between emails in days or hours, so your sequence never floods anyone’s inbox.

Full visibility

At any moment you can see how many subscribers are at each step and how the workflow is performing.

New subscribers get a welcome before you even notice

Each new subscriber gets a series of emails in exactly the order and at exactly the pace you plan. You write it once, and the welcome works for every sign-up that follows.

A series of emails sent in order from the moment of sign-up, with no manual sending
Set the gaps between steps in days or hours
Many workflows run side by side: one for your newsletter, another for your lead magnet
wait 2 days
wait 3 hours

Triggers and if/then conditions

A workflow starts with an event: a list sign-up, a new tag, a lead magnet download or a purchase. You can choose from 26 triggers, and from there the workflow decides which path each subscriber takes.

Conditions such as: if they opened the previous email, send the next one; if not, send a reminder
Automatic tagging at the step you choose, with no clicking through your contact list
When someone unsubscribes, they leave the workflow immediately and receive nothing more
List sign-up
if opened / not opened
Next email
Reminder
add tag
interested

See how many people are at each step

A workflow isn’t a black box. Every step has a counter, and you can check the run history for each contact individually.

A subscriber count at every step of the workflow
Pause and resume at any time, nobody drops out of the queue
Edit a live workflow, and your changes apply to the steps ahead
Step 1
128
Step 2
87
Step 3
51
Step 4
27
Capabilities

Everything a good workflow needs

Time delays

Gaps between steps in days or hours. Your sequence keeps the pace you set.

Automatic tagging

The workflow adds tags at the steps you choose, so your list segments itself as you go.

If/then branches

One path for people who opened the email, another for those who skipped it.

Many workflows at once

A welcome series, a follow-up after your lead magnet and a thank-you after a purchase can all run side by side.

Safe pause

Pausing stops sending without losing the queue. When you resume, everyone continues from their own step.

Run history

For every subscriber you see which steps they’ve completed and when they received each email.

FAQ

Common questions about automations

What’s the difference between a sequence and a campaign?

You send a campaign once, to a chosen audience, at a specific moment. A sequence is a series of emails that starts separately for each subscriber when they meet the start condition, for example when they join your list. A campaign is an announcement; a sequence is a welcome that keeps working indefinitely.

Can I edit a live workflow?

Yes. You can edit the email content, change the delays or add steps without stopping the whole thing. Changes apply to the steps subscribers haven’t reached yet. If you prefer, pause the workflow first, make your changes and then resume it.

What happens when a subscriber unsubscribes?

An unsubscribed contact leaves every workflow immediately and gets no more emails from your sequences. You don’t need to clean anything up by hand, heyhey takes care of it.

Are automations included in every plan?

Yes, automations and sequences work on every plan, including the free Starter plan. Plans differ in their contact limits, number of pages and products, and sending limits. You’ll find the full comparison on our pricing page.

Set up your welcome once and stop worrying about it

Create an account, build your first sequence and let every new sign-up take care of itself.

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No commission. No card required. No commitment.