A heatmap shows where people actually clicked on a page, drawn directly on the page itself, plus how far down they got.
Opening a heatmap
There are two ways:
- Open Analytics → Website analytics and scroll to the Click maps section. You’ll see small previews of your five most recently published pages. Click one to open it at full size.
- Or open a page’s analytics from the page list and click View heatmap.
Turning it on
There is nothing to turn on. Data collection starts as soon as the page is published and visitors arrive.
Until then you’ll see a note that there is no click data yet. If the page hasn’t been published, the empty screen suggests publishing it first, because unpublished pages aren’t tracked at all.
Reading the click map
The page is rendered exactly as it is published, with its header and footer, and links are frozen so you can’t accidentally click through. Clicks are painted on top.
Brighter areas got more clicks, with a cold-to-hot legend under the heading. A badge at the top of the page shows the total number of clicks in the current view.
Device filter. The switcher offers All, Desktop, Mobile and Tablet. Only devices that have data appear, so a page nobody opened on a tablet won’t offer a tablet tab.
Two things worth remembering. The click map covers all time; it doesn’t follow the date range control at the top. And positions are approximate: clicks are stored as a position in the whole document and grouped into a grid of 40 columns by 100 rows, so a hot cell means “roughly here”, not an exact pixel.
Reading scroll reach
Below the map, the Scroll reach section divides the page into ten depth bands and shows the percentage of visitors who reached each one. Unlike the click map, this part does follow the selected date range.
Underneath, one line sums up the shape: half of your visitors reach at least the stated percentage of the page.
What to do with it
Check that your main call to action sits above the depth most people actually reach. Look for clusters of clicks on things that aren’t clickable, because that usually means people expect a link there. And compare mobile with desktop, because layouts often rearrange so that the most important part ends up far down the page.